Illuminate Light Festival
Clients
Real Ideas
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Art Direction
Digital
Environmental
Identity
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Motion
Print
Public Art & Mural
Signage & Wayfinding
Strategy
Associates
Big Ups
Illuminate Light Festival showcases the power of light art. It transforms Plymouth with large-scale projections, interactive installations and illuminated wayfinding, celebrating the city’s cultural vibrancy.
Our bold visual identity features a central logotype that radiates light, symbolising Plymouth at the heart. The clean, legible typeface ensures clarity, vibrant colours bring energy, while a unique marque with a hidden ‘i’ became instantly recognisable on social platforms.
Illuminate attracted close to 50,000 visitors in its first year, its high-impact design cementing it as a signature event on Plymouth’s cultural calendar.



























