Illuminate Light Festival

Clients

Real Ideas

Services

Art Direction
Digital
Environmental
Identity
Merchandise
Motion
Print
Public Art & Mural
Signage & Wayfinding
Strategy

Associates

Big Ups

Illuminate Light Festival showcases the power of light art. It transforms Plymouth with large-scale projections, interactive installations and illuminated wayfinding, celebrating the city’s cultural vibrancy.

Our bold visual identity features a central logotype that radiates light, symbolising Plymouth at the heart. The clean, legible typeface ensures clarity, vibrant colours bring energy, while a unique marque with a hidden ‘i’ became instantly recognisable on social platforms.

Illuminate attracted close to 50,000 visitors in its first year, its high-impact design cementing it as a signature event on Plymouth’s cultural calendar.