BowdenEdgar worked with a startup that helps connect homeowners with tradespeople, quickly and affordably. From the ground up, we created a name, app and brand identity to stand out in a competitive marketplace.

Working with illustrator Pete Clayton, we crafted the character ‘Jac’, together with a suite of matching elements that combine bold typography and a friendly colour palette.

Offering a quick, cost-effective service, the Jac brand is consistent across all platforms, and the app’s user-friendly design soon found its feet among the established players.