Roam Brewing Company is a Plymouth microbrewery and kitchen. They approached BowdenEdgar to refresh their identity and position their brand prior to taking their product—a range of artisan beers—to market.

With the Roam marque a traditional sextant, we devised a tri-colour band design to represent navigation by land, sea and sky. A new typeface was chosen, while we created 3D templates for the cans and related material including merchandise.

A distinctive, eye-catching identity and compelling personality, highly representative of the Roam brand with its communal engagement and independent spirit.