In conjunction with other creative practitioners, we were approached by Plymouth City Council with a brief to get people back to the city centre after lockdown.

Our strategy was to celebrate the character of the city through the characters of the city. Geddon Plymouth was born, an energetic call-to-arms encouraging people to support their hometown.

A consistent and powerful suite of print and digital campaign assets was delivered, with marketing manager Amanda Lee calling it the most rewarding campaign she’d been involved in.